This article’s an oldie — in Internet terms — but a goodie.
Andrew Hanelly offers some valuable advice on headline-writing that shakes up what many traditional print journalists have believed and practiced for decades. Long-winded? Why not. Risque? That’s the ticket. Informal? Always.
In general, however, websites like Gawker, BuzzFeed and yes, even the Huffington Post win top honors for eye-catching headlines that make me want to read more. Even if the actual story is drivel, I have only respect for the headline writer who’s able to make me believe it’s worth reading.