Eyetracking for the 21st century


Poynter‘s first eyetracking study examined how people read newspapers. More than a decade after newspapers started publishing content online, a study emerged examining how people read websites. Now, new research looks at how they read on tablets.

This information will be particularly useful for developers and UX strategists working on ever more dynamic content for iPads and other tablets.

Also, the study gives new, PG-rated meaning to the phrase “intimate touching behavior.”


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