Read this SEOmoz blog entry, “How I Got a Link from the Wall Street Journal,” and you’ll quickly realize that content marketing is nothing more than solid journalism blended with intelligent social media strategy.
Consider, specifically, the points made within Step 2. Successful content marketing, Larry Kim writes, requires content that is easy to understand, unique, newsworthy and shareable.
None of those ideas is new. Social media platforms demand an up-to-the-minute understanding of what “shareable” means. Many of the remaining journalists, by choice or by circumstance, have that understanding.
Don’t let vocabulary get in the way of the realization that your skills are easily adaptable across industries.